Monthly Archives: September 2012

Focus groups as a usability evaluation technique

A focus group brings together a group of users or other stakeholders to participate in a discussion of preprepared questions, led by a facilitator. A focus group could be used as an usability evaluation technique if the group is shown … Continue reading

Posted in Product Management, Usability, Usability Testing | Leave a comment

Analytics as a usability evaluation technique

Once your product has been released, understanding how it is actually being used very valuable. Analytics refers to the use of instrumentation to record data on users’ activities, followed by the analysis the collected data to detect trends and patterns. … Continue reading

Posted in Interaction Design, Usability Testing, User Experience Design | Leave a comment