Author Archives: Kevin Matz

Requirements gathering techniques for understanding user characteristics

To gather requirements and information on your product’s potential users and their characteristics, you might consider using some combination of the following techniques: Interviews with users Interviews with managers and other stakeholders (if applicable) Interviews with subject matter (domain) experts … Continue reading

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How to write user personas

For each of your product’sĀ user segments, you will want to write up a brief description of those users in terms of their characteristics, general tasks, and usability requirements. One way to approach this task is to use personas, a modelling … Continue reading

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User requirements: Understanding your users’ characteristics

Once you have made an initial list of user segments or roles for your product, your next step is to understand the general characteristics of users in each group. Understanding your users can help you design the product to meet … Continue reading

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End users vs. buyers

For most consumer products, the user has purchased the product for their own personal use. But for many products, the end user and the buyer are not always the same. End users are the people who will use the product … Continue reading

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User segments and roles

Many products can be used by different groups or categories of users. These groups, or user segments, have different goals and reasons for using the product, and in some cases the groups have different demographics. Websites and enterprise software use … Continue reading

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How to conduct user observation sessions

Watching real users use your product or prototype is really the only way to truly evaluate whether your design is sufficiently usable and learnable. User observation sessions quickly reveal where users have problems figuring out your product. Let’s take a … Continue reading

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