Category Archives: Product Marketing

Software requirements in a nutshell

Requirements are statements of things that your product must achieve for it to be considered successful. If you are building a customized solution for a client, requirements express the wants and needs of your client. If you are building a … Continue reading

Posted in Product Management, Product Marketing, Project Management, Requirements Engineering | Leave a comment

End users vs. buyers

For most consumer products, the user has purchased the product for their own personal use. But for many products, the end user and the buyer are not always the same. End users are the people who will use the product … Continue reading

Posted in Product Management, Product Marketing, Requirements Engineering, User-Centered Design | Leave a comment