Category Archives: User-Centered Design

End users vs. buyers

For most consumer products, the user has purchased the product for their own personal use. But for many products, the end user and the buyer are not always the same. End users are the people who will use the product … Continue reading

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User segments and roles

Many products can be used by different groups or categories of users. These groups, or user segments, have different goals and reasons for using the product, and in some cases the groups have different demographics. Websites and enterprise software use … Continue reading

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How to conduct user observation sessions

Watching real users use your product or prototype is really the only way to truly evaluate whether your design is sufficiently usable and learnable. User observation sessions quickly reveal where users have problems figuring out your product. Let’s take a … Continue reading

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How to recruit users for usability testing

To conduct effective usability tests, you need to find real users whom you can observe while they use your product. If you have a consumer product intended for sale to the general public, you’ll need to make sure that your … Continue reading

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Designing software for different user skill levels

As a user interface designer, you’ll need to think about how you will make your software product understandable and learnable for beginners while at the same time not hindering experts from working productively. The general skill levels of people using … Continue reading

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Don’t make assumptions about your users’ existing skills!

As a software designers, it’s easy for us to fall into the trap of assuming that users think and act the same ways we do. As a white-collar software professional, you likely have a college education and perhaps an advanced … Continue reading

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