Category Archives: Visual Design

How to build a visual hierarchy to express relationships between page elements

The underlying structure of a page’s layout can be understood as a visual hierarchy, where some visual elements on the page are subordinate to others. The visual hierarchy helps guide the user’s eye through the page, and aids users in … Continue reading

Posted in Information Architecture, Interaction Design, Psychology for UX Design, Usability, User Experience Design, Visual Design | 1 Comment

Interaction design and usability for data persistence and transactions

Most applications deal with data that needs to be stored persistently — that is, saved — so that it can be accessed later. A “persistence concept” or “transaction concept” is an explanation, at the user-interface level, of how this works in … Continue reading

Posted in Information Architecture, Interaction Design, Usability, User Experience Design, Visual Design | 1 Comment

Designing navigation and wayfinding in software applications and websites

To make your application or website easy to use, you need to make it easy for users to navigate. That means that users have to be able to understand: where they currently are, where they can go, and how to … Continue reading

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Designing your application’s interaction concept

Your application’s interaction concept is a basic summary or description of the fundamental way the user interface works. It describes the general way that users interact with the application to complete their tasks. Because usability problems tend to emerge when … Continue reading

Posted in Information Architecture, Interaction Design, Product Management, Requirements Engineering, Usability, User Experience Design, Visual Design | Leave a comment

Design techniques for reducing cognitive load

In the previous post, we argued that minimizing cognitive load is essential for creating an efficient and enjoyable user experience. Here are some design tips and techniques to consider for reducing cognitive load in your software product: Use consistent naming, labelling, … Continue reading

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Donald Norman’s design principles for usability

Donald Norman, in his book The Design of Everyday Things, introduced several basic user interface design principles and concepts that are now considered critical for understanding why some designs are more usable and learnable than others: Consistency One of the … Continue reading

Posted in Psychology for UX Design, Usability, User Experience Design, Visual Design | 3 Comments